While the music industry has gone through some wild up-and-down changes over the last 10 years, it is certainly a brave new world in the business. Whereas songs started to show a much shorter life span in terms of their music publishing, the onslaught of many more video platforms has exploded the music publishing industry.
The licensing and synchronization available now exceeds by many times the potential opportunities that existed a decade ago. As a result, financial institutions are jumping back into the music publishing game in ways that they had not in many years.
As a result, songwriters are finding their way into more and more lucrative deals. Recently, Blackrock and Warner Music Group created a fund to invest $750 million into music rights catalogs from diverse artists. And while legacy artists are having a great time, younger and newer artists are also finding lucrative ways to generate revenue from their songs.
This is the era of the independent artist. But independence requires structure as well. Find yourself a great team of people that can help you to best utilize your talents and generate the revenues that you deserve.
“So many pages I wrote, wish I could revise them. But there’s no erasing and the best advice I got was keep writing, and keep living, and keep loving.”
Frank Ocean, Dust
